Kaley Cuoco Grants Wishes as the RAV4 Genie

Kaley Cuoco stars in Toyota's Super Bowl AdBig Bang Theory actress Kaley Cuoco is making her Super Bowl debut as the star of Toyota’s Super Bowl ad. Toyota’s ad is set to appear during the broadcast in first quarter of the February 3 game between the Baltimore Ravens and the San Francisco 49’ers.

Cuoco appears to a family driving a 2013 Toyota RAV4. She offers to grant them any wish they want. And they ask for a lot! The ad packs a lot into its 60 seconds—talking animals, a medieval battle, a trip to space, and dozens of witches. It is funny and whimsical, and should make a great introduction to the newly designed RAV4.

Toyota Super Bowl Award Winner

The ad that airs during the game also includes a photo of Ryan Koch of Fitchburg, Wis. Ryan won a contest Toyota ran inviting people to send in photos of themselves through Twitter and Instagram using the hashtag #wishgranted. You can see Ryan’s image on the smartphone in the picture below.

Cuoco’s Super Bowl ad for Toyota has been released and you can view it below.

A great deal on a new Toyota Camry!

Special Camry at High Country ToyotaAt High Country Toyota in Scottsboro, AL, we have a great deal on new Toyota Camry’s. We have acquired a select number of 2012 Camry’s, added leather seats, and reduced their price to the extraordinary price of $18,900.

This special edition Camry is at a price that cannot be beat, especially with the leather seats!

Come in for a test drive, fill out the form on our specials page by clicking here, or give us a call at 256-259-1159!

This Camry comes with our FREE lifetime powertrain warranty with no limits, no deductibles and does not tie you back to our dealership. It also comes with 2 years of complimentary maintenance from Toyota!

High Country Toyota is a full-service Toyota-Scion dealer in Scottsboro, AL, only a short drive from Ft. Payne, Gadsden, Huntsville, Decatur, and Guntersville, AL as well as Chattanooga, TN.

Could Toyota reclaim ‘top car maker’ spot from GM?

Toyota_team_members_assemble_the_Corolla_at_the_Blue_Springs_Mississippi_plant_which_is_hiring_2200_team_members_thumbIn 2011, an earthquake and tsunami in Japan hit Toyota’s production hard. As a result, the manufacturer, which had been the world’s top car maker since 2008, lost that position to GM. However, in 2012, Toyota has roared back, seeing sales from its Toyota and Lexus models rising over 22%. Toyota estimated recently that it would sell a record 9.7 million vehicles this year across all its brands, a 26% increase over 2011.

General Motors’ worldwide sales figures in the first three quarters of 2012 totaled 6.95 million vehicles. This put GM narrowly ahead of Toyota. Volkswagen AG which includes both the VW and Audi brands, was a close third. However, sales in the last three months of 2012 have put GM on pace for full-year sales of about 9.3 million. VW Group sales are set to top 9 million vehicles worldwide.

If these figures hold, Toyota would reclaim the top car maker spot from GM.

Toyota also predicts that in 2013, sales will increase 2.2% over 2012 and that the automaker will sell over 9.9 million cars. Continue reading

Toyota RAV4 makes Consumer Reports 10 cars to watch!

2013 Toyota RAV4Consumer Reports has released its list of the 10 car models to watch for 2013. And that list includes the 2013 Toyota RAV4!

The RAV4 pioneered the crossover sport-utility vehicle segment in the 1990’s. The 2013 RAV4 now enters its fourth redesign. One of the classic features the RAV4 was its clunky side-swinging rear door with its mounted spare tire. In the 2013 RAV4, that has been removed. Also, the optional V6 engine is gone as well as the 3rd row option. It now gets a 6-speed automatic, an upgraded interior, simplified trimline and option structure and an optional power lift gate.

The 2013 RAV4 goes on sale in January.

High Country Toyota is a full-service Toyota-Scion dealer in Scottsboro, AL, only a short drive from Ft. Payne, Gadsden, Huntsville, Decatur, and Guntersville, AL as well as Chattanooga, TN.

Toyota Prius tops Consumer Reports best car deal

Toyota Prius Best Car Value

(Photo: David Dewhurst / Toyota)

In a recent article, Consumer Reports named the Toyota Prius as “the best value on the market today.” According to the magazine, “the Prius offers a comfortable ride, competent handling, roomy interior, excellent reliability, and, of course, great fuel economy.”

The magazine also noted that Prius had the best “combination of performance, reliability and low estimated ownership costs of 49 cents per mile -— less than half that of the average car.”

How did the magazine make their determination about the Prius? It looked at over 200 models, the five-year cost of ownership for each vehicle, road-test scores and predicted reliability.

But it was not just the Prius that topped Consumer Reports Best Value list. Toyota and its Lexus brand topped the best values in six of 10 Consumer Reports categories. Some of these include:

  • Best Value Small Hatchbacks: Toyota Prius Four
  • Best Value Family Sedan: Toyota Camry Hybrid XLE
  • Best Value Large -Luxury SUV: Lexus RX 350
  • Best Value Minivan-Wagon: Toyota Prius V Three

High Country Toyota is a full-service Toyota-Scion dealer in Scottsboro, AL, only a short drive from Ft. Payne, Gadsden, Huntsville, Decatur, and Guntersville, AL as well as Chattanooga, TN.

Jasper auto supplier gets contract with Toyota

Image

Photo courtesy of MPB News

Vistech Manufacturing Solutions, a California-based company with a plant in Jasper, AL will be adding jobs and revenue to the Jasper facility as part an agreement with Toyota. Vistech is a second tier supplier for Toyota’s auto plant near Tupelo, Miss. It provides interior parts, such as spare tire boards and fender liners, to Toyota’s first tier supplier near Tupelo, Mississippi.

The contract comes through Toyota’s Opportunity Exchange program. Through this program, Toyota introduces minority-owned businesses to direct suppliers. In this case, Toyota connected Vistech with a Tier 1 supplier that also does work for Nissan.

Vistech projects that by the end of 2013, it will add 10 jobs to its 30-member workforce in Jasper as well as $3 million in annual revenue.

High Country Toyota is a full-service Toyota-Scion dealer in Scottsboro, AL, only a short drive from Ft. Payne, Gadsden, Huntsville, Decatur, and Guntersville, AL as well as Chattanooga, TN.

2013 Toyota RAV4 Gets a makeover!

Toyota has redesigned the 2013 RAV3, making it a more stylish model. They removed the spare tire on the tailgate so it now opens in the typical way. Also, the 2013 RAV3’s front end has a “bolder, more aggressive look.”

Here are some the changes Toyota made to the new 2013 RAV4.

• Better fuel economy. It will be rated at 24 miles per gallon in city driving, 31 mpg on the highway and 26 overall.

• Six-speed transmission. The 2013 RAV4 keeps the same 176-horsepower 2.5-liter four-cylinder engine. The 2013 model also replaces the current four-cylinder model’s outmoded four-speed automatic with a six-speed.

The powertrain is smooth, and the RAV4’s “sport” mode button tightens the steering and holds the gears longer. The new RAV4 goes from 0 to 60 mph in 8.9 seconds, which is 1.3 seconds faster than the 2012.

• No V-6 or third row. The RAV4′ six-cylinder engine option has ended. A tiny third-row for kids has also been removed.

• Two more air bags. Toyota increases RAV4’s from six to eight, adding a knee-level one for the driver and a seat-bolster bag for the front passenger.

• New standard features. The display screen on the 2013 RAV4, now 6.1 inches, and backup camera are standard.

• New safety features available. The RAV4 has an optional rear cross-traffic alert system that will beep when it senses another vehicle coming while the RAV4 is backing up.

• More space. The RAV4’s cargo area is increased by about 2 cubic feet. And the seats are thinner, which makes for more rear legroom.

• Quieter ride. Toyota even reshaped RAV4’s mirrors to cut wind noise.

• Fancier interior. Some of the RAV4’s seat combinations now are two-toned, and the interior has new details such as a soft-touch panel with “French stitching” that runs across the dashboard.

The 2013 RAV4 will be available at High Country Toyota after the first of the year. Be looking for it!

High Country Toyota is a full-service Toyota-Scion dealer in Scottsboro, AL, only a short drive from Ft. Payne, Gadsden, Huntsville, Decatur, and Guntersville, AL as well as Chattanooga, TN.